- I miss electricity. #
- @prosperousfool Do you still need a dropbox referral? in reply to prosperousfool #
- @prosperousfool Dropbox: https://www.dropbox.com/referrals/NTE1Mjk2OTU5 in reply to prosperousfool #
- Don't let anyone tell you otherwise: Electricity is the bee's knees, the wasp's nipples and lots of other insect erogenous zones. #
- @prosperousfool Throw in a Truecrypt partition and the PortableApps launcher and it gets really neat. in reply to prosperousfool #
- @prosperousfool Universal accessibility. I put an encrypted partition on it so any receipts or credit card info or login info would be safe in reply to prosperousfool #
- RT @untemplater: RT @jenny_blake: Deep thought of the day: "How people treat you is their karma; how you react is yours." -Wayne Dyer #quote #
- @FARNOOSH So what's happening to the one good show on SOAPNet? in reply to FARNOOSH #
- RT @flexo: RT @mainstr: 1 million Americans have been swindled in an elaborate credit card scam and they may not know http://bit.ly/cr8DNK #
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
Taco Seasoning
A few weeks ago, Edward at If You Can Read, You Can Cook sent me a jar of his taco seasoning to try.
Yum.
He’s got four flavors: hot, medium, mild, and sweet cumin. Since I’m the only one in my family who likes spicy food, I asked for the sweet cumin.
This is a jar of pure taco flavor, without any of the burn. Tacos, burritos, omelettes, or Rice Krispies, nearly anything could benefit from a dose of this stuff.
Seriously, we’re done with the little paper packets from the grocery store. From now on, Edward is getting our taco seasoning business. We do large batches of tacos 2-3 times a month, so I’m looking forward to trying the other flavors, too.
http://www.ifyoucanread.com/if-you-can-read-you-can-cook-taco-seasonings-original-page-2/ I was not compensated for this post, other than getting a free jar to try. It’s just good.
Cut Your Business Costs with Eco-Friendly Energy
This is a guest post.
Improving your carbon footprint can fall low on the list of professional priorities for many business owners. Yet, as we all become increasingly aware of the implications of ecological practices, opting to go green is an appropriate business decision.
As suppliers and business to business contractors tailor their products in favour of conservational customs, it is likely that adopting eco-friendly operations within your company will benefit both your books as well as the environment.
By making small, uncomplicated steps, government research proposes that, together, UK businesses could save in the region of £23 billion per annum. This proposed figure suggests that snubbing sustainable efforts is at an economic cost to owners individually, in addition to any ecological expense.
As the importance of your carbon footprint is established, deciding which areas within your company can be conveniently ecologically enhanced is a simple way to get started.
Speak With Your Energy Provider
Many energy providers now offer guidance to their customers surrounding any eco-friendly improvements that could be made.
Business electricity from British Gas comes complete with free energy efficiency advice to help ‘cut down your energy consumption and reduce your electricity bill’. The advantages of this initial consultation are augmented by the ongoing provisions incorporated in all business electricity from British Gas packages.
Select a supplier who is willing to help you and your business reduce the impact of your Climate Change Levy (CCL) and is eager to invest in renewable energy resources.
Say ‘Goodbye’ to Guesstimates
According to research completed by British Gas in 2011 ‘companies typically spend as much as 46 per cent of their energy usage outside of business hours’.
Although it is relatively easy to predict the periods when your business’ energy usage is at its greatest, monitoring your actual consumption may highlight any unexpected wastage.
A facility such as Business Energy Insight™ – available with business electricity from British Gas – does exactly what it says on the tin, giving consumers an awareness of their confirmed energy consumption.
Combined with accurate meter readings from Smart Metering or similar, energy insights eliminate any estimation and uncertainty. Through this perceptiveness, business consumers are able to monitor, measure and model their energy utilisation, saving money and resources.
Don’t Go It Alone
Being unsure of how to go green is one of the reasons many businesses choose to linger with standard systems. As well as expert assistance from energy advisory services, schemes are in place which can structure your steps into the world of energy efficiency.
The IEMA Acorn Scheme presents a progressive profile of six stages for business owners to accomplish. These stages ensure that legal requirements are covered and can be completed over a phased period to fit with other business demands.
On completion of the scheme, an IEMA Acorn Certificate is attained to confirm your businesses compliance with British Standard (BS) 8555. Your details are also entered onto the IEMA Acorn Register.
Organically Positive PR
Every organisation needs their Unique Selling Points. Though your services, products or facilities may speak for themselves, going green is the current way to enrich your business.
Clients and customers want to buy from those they trust and often those who follow an ethical ethos. Choosing to ‘go green’ and consistently demonstrating and delivering ecological practises will verify the concerned culture of your company.
While investing your time into employing eco-friendly systems may not reap instant rewards, the positive connotations surrounding conservation will always ensure that you are ahead of the game when in competition with a company that doesn’t deliver on these principles.
Whether you choose to be officially certified via IEMA Acorn or you simply state your environmental policies on your website and company literature, being ecologically aware can cause an upturn in capital as well as cutting resource costs.
Taking Things Further
When you are hoping to tackle more than the basics and want to do more to aid our environment, there is a myriad of informational services willing to help.
Making this move doesn’t have to cost the earth, business grants are available to help you render these affirmative changes. Check online at www.grantsgreenmachine.com for any that may be applicable for your industry.
Locally, councils may be able to offer either erudition or funds specifically appropriate to your project within your region.
Conservation doesn’t have to be costly; check your books and you may find that going green could profit both your environment and your enterprise.
Why You Should Invest in Oman? Tapping the Help of International Banks
This is a guest post.
The Sultanate of Oman is located on the southeast coast of the Arabian peninsula, bordered by the Kingdom of Saudi Arabia, the United Arab Emirates, the Republic of Yemen, the Strait of Hormuz and the Arabian sea. Oil is an important source of revenue here. According to an article reported in Arabian Business, Oman’s average daily oil production rose 4% to 918,000 barrels per day (bpd) from an average of 884,900 bpd in 2011. However, as reported in the Al Arabiya News, British oil firm BP estimated that Oman’s oil reserves will run out in 17 years unless the country raises its output from the current levels. To reduce its dependence on oil, the Oman government is diversifying its economy into the non-oil sector and encouraging foreign direct investment in order to enhance the economic growth of the country. Here we will find out why the Oman government is encouraging foreign investment, which non-oil industries present attractive investment opportunities and how international banks can assist and advise foreign investors.
Employment
The unemployment rate of Oman is one of the issues faced by the government. The International Monetary Fund has estimated the unemployment rate at more than 20% of the workforce. According to Muscat Daily, since the last census in 2010, the total population has increased by 38% to 3.83 million at the end of February 2013, of which 56% are Omanis and the remaining 44% are expatriates. The expatriate population has increased by 106.4% while the Omani population has grown by 9.7% per cent since 2010. The number of Omanis employed in the private sector remained fairly unchanged, with only 1.7% increase since 2010.
On the one hand, the Oman government needs to maintain global competitiveness by attracting foreign talents to diversify the economy such as developing large industrial and infrastructure projects. On the other hand, the Oman government is struggling to create enough jobs in the non-oil public and private sectors for Omanis. The ruler of Oman, Sultan Qaboos bin Said, pledged to support citizens in establishing small and medium-sized enterprises (SMEs) through the creation of a 70 million rials fund that will be increased by 7 million rials each year. In order for new start-up SMEs to gain a more competitive edge, the Sultan also ordered state land to be given free to entrepreneurs. In addition, the Oman government is hoping that foreign investment will create more employment opportunities for Omanis.
Investment opportunities in Oman
Oman’s Vision 2020 and Oman’s eighth Five Year Plan (2011-15) set clear objectives for economic diversification and development of Oman’s business and investment potential. Oman’s Public Authority for Investment Promotion and Export Development (PAIPED) is the government-run authority whose main mission is to facilitate investment in Oman and promote exports of Omani products and services to overseas markets. PAIPED’s 2009 Oman Investment and Promotion Strategy has proposed some industries that would meet Oman’s goal of economic diversification. These include automotive, infrastructure, ports, manufacturing, logistics, ICT, management and professional institutes, venture capital, financial services, international trade, insurance services and tourism.
Due to its strategic location, archaeological and historical remains, varied climate conditions and numerous sightseeing attractions, the tourism sector is an important and growing industry that offers lucrative investment opportunities. According to Albawaba Business, the chairman of Sundus Investments and vice chairman of National Bank of Oman, Mohammed Mahfoodh Al Ardhi, said that the Oman government is committed to boosting the tourism sector by investing in prestigious projects and encouraging foreign investment.
There are many benefits of investing in Oman, including a world-class infrastructure, incentive packages, attractive corporate tax and tax holidays, competitively priced industrial and office space, free zones and ports and a talented multilingual workforce. The Oman government also encourages foreign investors to collaborate with local companies in utilising its untapped resources, facilitating technology, innovation and management skills transfer and opening new markets for Oman products and services.
Roles of International Banks
Companies and entrepreneurs seeking to set up, expand and relocate to Oman should use international banks, which offer a range of products and services for corporate customers such as trade services, treasury services, corporate credit cards, and custody and clearing services.
If you are an exporter and need a loan to fill the gap in trade financing, you can apply for export financing in Oman to transport your products overseas. For example, with HSBC Bank, you can get pre-shipment finance to bridge the cash-flow gaps as well as post-shipment finance. If you are an importer, you can apply for documentary credits to help reduce the risks associated with international trade.
While there are numerous opportunities in the non-oil sector in Oman for foreign investors, the benefits and risks should be weighed before venturing abroad.
10 Tips to Help Parents Stay Out of Debt
People say that when you have a baby, your world gets flipped upside down. That’s not true. Your world gets dropped in a martini shaker and left to the whims of a sadistic bartender with a shaking fetish. Everything changes. That sounds like an exaggeration and nobody believes it until it happens, but it’s true.
When you find out you are about to reproduce, you will experience a phenomenon called “nesting”. Nesting is the idea that, if you take your credit cards and beat them against the curb until they bleed and VISA calls you asking for mercy, you will be transformed into the best parent ever, regardless of what you may actually screw up. It’s the way parents calm their fears by spending money, often on things that aren’t needed.
Q. How do you avoid becoming a debt-ridden, worried mess of an over-protective, over-extended new parent?
A. What do you get when you cross an elephant and a rhinoceros?
I can’t help with the rest, but here’s 10 ways you can avoid the debt problems.
- Have a budget. I may have said this before. It’s possible this counts as a recurring theme here. If you don’t have a budget, you aren’t in control of your money. If you aren’t in control, then how do you know where it has gone or where it is supposed to go?
- Budget for baby crap. This will be a recurring expense for years, so get used to it. A friend of mine is on the cusp of having everyone out of diapers for the first time since 1993. Do you think they plan that expense? Diapers.com has $10 off and free shipping on orders over $49. Use code “ LiveReal” during checkout.
- Double the number you have in #2. Seriously. It will cost you more than you think, but it doesn’t have to cost you as much as you fear. It’s far better to have too much budgeted and find yourself with extra money than it is to budget too little and be forced to make up the difference at the feet of Master Card.
- Only take the advice of people you know and trust. Every random jerkface on the street has (usually) well-intentioned advice for new and expecting parents. Ignore them all. If they aren’t your doctor, your mother(assuming she did her job right), or friends with children, they are clueless and their advice should be immediately round-filed. Ditto for parenting magazines. The writers don’t know better than you do. Read the magazines for six months and watch for conflicting advice, not only in the same magazine, but often from the same writer! Don’t add the stress of bad advice from strangers to what is already a stressful time.
- Don’t get every gadget designed to cushion the baby. A wipe warmer is a waste of money. Do you want your baby to be scared of a little chill forever? Cold wipes build character. If that isn’t good enough, hold the wipe in your hand for a few seconds before using it. There are a million other gadgets to keep your little one from ever feeling a moment of discomfort. Don’t waste your cash. It may only be 10 pounds, but it’s tougher than you think.
- Don’t get every gadget designed to cushion the parent. They make ergonomic bottles, braces to hold your arms in the right position to feed, fancy cloths to catch baby vomit. Tough it up. Support your baby yourself. Build some muscle and some character. Use cloth diapers to catch various treasures your little brat will spit up on you. Spending more doesn’t always make it better. The ergonomic bottles that make it easier to feed a baby, make it harder for the baby to hold the bottle. This is actually making your life more difficult.
- Focus on the necessities. Yes, the fancy formula with the pre-digested proteins has a nicer label. It doesn’t make a difference. The generic brand at the warehouse store usually has the exact same ingredients in the exact same ratios as the brand name at the baby store–for half the price. There is nothing special about the blankets in the baby section–except the price. The fancy bottle warmer doesn’t do anything that a cup of warm water on the counter won’t handle. You need: A crib, unless you are doing a family bed; a easy-to-clean mat to change diapers(on the floor works!); and a diaper bag(back-to-school backpacks are more ergonomic and easy to organize than anything in the baby store!). Everything else is a luxury.
- Time counts more than stuff. No matter what else you hear, no matter how old your child gets, time with you counts more than anything else you could do or buy. Be there for your kids and the rest is gravy.
- Brand-name and designer labels are not status symbols. The opinions of the other soccer mommies do not matter. The opinions of the random jerkfaces on the street do not matter. Designer labels do not make you a better parent and are not an indicator of a happy baby.
- Always remember: Babies bounce and have short memories. While I don’t recommend bouncing your baby on the floor, they are surprisingly resilient. They don’t hold grudges, either. There is room to make mistakes without screwing up your kid.
For a hundred thousand years, people raised babies with nothing more than a scrap of hide to alternately chew on or wipe with. You can probably get buy with just a bit more. Relax and enjoy the process of raising your kids. Money doesn’t matter nearly as much as your presence.
