- @ScottATaylor Thanks for following me. in reply to ScottATaylor #
- RT @ChristianPF: 5 Tips For Dealing With Your Medical Debt http://su.pr/2cxS1e #
- Dining Out vs Cooking In: http://su.pr/3JsGoG #
- RT: @BudgetsAreSexy: Be Proud of Your Emergency Fund! http://tinyurl.com/yhjo88l ($1,000 is better than $0.00) #
- [Read more…] about Twitter Weekly Updates for 2009-12-12
Make Extra Money Part 2: Niche Selection
If you want to make money, help someone get healthy, wealthy or laid.
This section was quick.
Seriously, those three topics have been making people rich since the invention of rich. Knowing that isn’t enough. If you want to make some money in the health niche, are you going to help people lose weight, add muscle, relieve stress, or reduce the symptoms of some unpleasant medical condition? Those are called “sub-niches”. (Side question: Viagra is a sub-niche of which topic?)
Still not enough.
If you’re going to offer a product to help lose weight, does it revolve around diet, exercise, or both? For medical conditions, is it a way to soothe eczema, instructions for a diabetic diet, a cure for boils, or help with acne? Those are micro-niches.
That’s where you want to be. The “make money” niche is far too broad for anyone to effectively compete. The “make money online” sub-niche is still crazy. When you get to the “make money buying and selling websites” micro-niche, you’re in a territory that leaves room for competition, without costing thousands of dollars to get involved.
Remember that: The more narrowly you define your niche market, the easier it is to compete. You can take that too far. The “lose weight by eating nothing but onions, alfalfa, and imitation caramel sauce” micro-niche is probably too narrowly defined to have a market worth pursuing. You need a micro-niche with buyers, preferably a lot of them.
Now the hard part.
How do you find a niche with a lot of potential customers? Big companies pay millions of dollars every year to do that kind of market research.
Naturally, I recommend you spend millions of dollars on market research.
No?
Here’s the part where I make this entire series worth every penny you’ve paid. Times 10.
Steal the research.
My favorite source of niche market research to steal is http://www.dummies.com/. Click the link and notice all of the wonderful niches at the top of the page. Jon Wiley & Sons, Inc. spends millions of dollars to know what topics will be good sellers. They’ve been doing this a long time. Trust their work.
You don’t have to concentrate on the topics I’ve helpfully highlighted, but they will make it easier for you. Other niches can be profitable, too.
Golf is a great example. Golfers spend money to play the game. You don’t become a golfer without having some discretionary money to spend on it. I’d recommend against consumer electronics. There is a lot of competition for anything popular, and most of that is available for free. If you choose to promote some high-end gear using your Amazon affiliate link, you’re still only looking at a 3% commission.
I like to stick to topics that people “need” an answer for, and can find that answer in ebook form, since I will be promoting a specific product.
With that in mind, pick a topic, then click one of the links to the actual titles for sale. The “best selling titles” links are a gold mine. You can jump straight to the dummies store, if you’d like.
Of the topics above, here’s how I would narrow it down:
1. Business and Careers. The bestsellers here are Quickbooks and home buying. I’m not interested in either topic, so I’ll go into “More titles”. Here, the “urgent” niches look like job hunting and dealing with horrible coworkers. I’m also going to throw “writing copy” into the list because it’s something I have a hard time with.
2. Health and Fitness. My first thought was to do a site on diabetic cooking, but the cooking niche is too competitive. Childhood obesity, detox diets and back pain remedies strike me as worth pursuing. I’m leaning towards back pain, because I have a bad back. When you’ve thrown your back out, you’ve got nothing to do but lie on the couch and look for ways to make the pain stop. That’s urgency.
3. Personal Finance. The topics that look like good bets are foreclosures and bankruptcies. These are topics that can cost thousands of dollars if you get them wrong. I hate to promote a bankruptcy, but some people are out of choices. Foreclosure defense seems like a good choice. Losing your home comes with a sense of urgency, and helping people stay in their home makes me feel good.
4. Relationships and Family. Of these topics, divorce is probably a good seller. Dating advice definitely is. I’m not going to detail either one of those niches here. Divorce is depressing and sex, while fun, isn’t a topic I’m going to get into here. I try to be family friendly, most of the time. Weddings are great topic. Brides are planning to spend money and there’s no shortage of resources to promote.
So, the niches I’ve chosen are:
- Back pain
- Bankruptcy
- Conflict resolution at work
- Detox diets
- Fat kids
- Foreclosure avoidance
- Job hunting
- Weddings
- Writing copy
I won’t be building 9 niche sites in this series. From here, I’m going to explore effective keywords/search terms and good products to support. There’s no guarantee I’ll find a good product with an affiliate program for a niche I’ve chosen that has keywords that are both highly searched and low competition, so I’m giving myself alternatives.
For those of you following along at home, take some time to find 5-10 niches you’d be willing to promote.
The important things to consider are:
1. Does it make me feel dirty to promote it?
2. Will there be customers willing to spend money on it?
3. Will those customers have an urgent need to solve a problem?
I’ve built sites that ignore #3, and they don’t perform nearly as well as those that consider it. When I do niche sites, I promote a specific product. It’s pure affiliate marketing, so customers willing to spend money are necessarily my target audience.
Sunday Roundup: Outta Town
This weekend, my wife is off scrapbooking with my mother and sister-in-law. Instead of hanging around the house trying to keep three kids entertained, I’m at my brother’s house, since his wife abandoned him with their kids, too. I’ll let his kids keep mine entertained, and vice versa. Woo!
30 Day Project Update
I am on the Slow Carb Diet. At the end of the month, I’ll see what the results were and decide if it’s worth continuing. For those who don’t know, the Slow Carb Diet involves cutting out potatoes, rice, flour, sugar, and dairy in all their forms. My meals consist of 40% proteins, 30% vegetables, and 30% legumes(beans or lentils). There is no calorie counting, just some specific rules, accompanied by a timed supplement regimen and some timed exercises to manipulate my metabolism. The supplements are NOT effedrin-based diet pills, or, in fact, uppers of any kind. There is also a weekly cheat day, to cut the impulse to cheat and to avoid letting my body go into famine mode.
I’m measuring two metrics, my weight and the total inches of my waist , hips, biceps, and thighs. Between the two, I should have an accurate assessment of my progress.
Weight: I have lost 30 pounds since January 2nd! That’s only 1 pounds since last week. 12 more to meet my goal for February. The difference this week? I’ve cut back on the supplements, to see if they actually make a difference. It would appear they do.
Total Inches: I have lost 16 inches in the same time frame, down 1.5 since last week.
Best Posts
I totally got live this joke.
Are you a compulsive shopper? Money Crashers has some tips to cut that down.
Before I got a smartphone, I relied on a PocketMod for almost everything a smartphone does. Does that make me a geek?
$39Glasses is having a killer sale. $15 off a $40 item is huge.
Tim Ferriss has a guide to slow-carb seasonings. It’s worth reading if your food is boring you.
LRN Timewarp
This is where I review the posts I wrote a year ago. Did you miss them then?
This was Scam Week last year. I had a post on debt scams and scams that target disaster victims. As we roll into flooding season, it’s important to know how these scams work.
I also discussed my attempt to teach my son to savor delayed gratification. It has been working. He makes long-term(for an 11 year old) plans regularly.
Carnivals I’ve Rocked and Guest Posts I’ve Rolled
Money Problems: Setting Goals was included in the Festival of Frugality.
Your Budget is Worthless was included in the Carnival of Personal Finance.
Brown Bagging Your Way to Savings was included in the Carnival of Money Stories.
Debt Burnout was included in the Totally Money Carnival.
Thank you! If I missed anyone, please let me know.
Get More Out of Live Real, Now
There are so many ways you can read and interact with this site.
You can subscribe by RSS and get the posts in your favorite news reader. I prefer Google Reader.
You can subscribe by email and get, not only the posts delivered to your inbox, but occasional giveaways and tidbits not available elsewhere.
You can ‘Like’ LRN on Facebook. Facebook gets more use than Google. It can’t hurt to see what you want where you want.
You can follow LRN on Twitter. This comes with some nearly-instant interaction.
You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of. I promise to reply to any email that isn’t purely spam.
Have a great week!
Sunday Roundup: Ice Fishing
Update: Something wonky’s happening with this post. If you’re seeing it in your reader again, just ignore it.
Twenty years ago, my grandparents were living in Arizona. They went to see Grumpy Old Men in the theater and, during an ice-fishing scene, they overheard the people next to them talking about how impossible it was. You can’t walk on the ice, let alone drive there! Naturally, my grandparents corrected them.
For the uninitiated, in the land of 10,000 frozen lakes, ice fishing is an actual pastime. The ice on a lake can reach 36 inches, which is more than enough to drive on by 24 inches. Ice-fishing aficionados will drill a hole through that frozen mess, drop a line through the hole and find dinner. Last night, I went ice fishing for the first time in at least 10 years, probably 15. On the lake we were on, they actually plow roads across the ice. It sounds cold, but we were in a 20-foot fish house with a generator, a couch, and a TV. The neatest thing was the underwater radar thingy that turns ice-fishing into a video game.
30 Day Project Update
This month, I am trying to establish the Slow Carb Diet as a habit. At the end of the month, I’ll see what the results were and decide if it’s worth continuing. For those who don’t know, the Slow Carb Diet involves cutting out potatoes, rice, flour, sugar, and dairy in all their forms. My meals consist of 40% proteins, 30% vegetables, and 30% legumes(beans or lentils). There is no calorie counting, just some specific rules, accompanied by a timed supplement regimen and some timed exercises to manipulate my metabolism. The supplements are NOT effedrin-based diet pills, or, in fact, uppers of any kind. There is also a weekly cheat day, to cut the impulse to cheat and to avoid letting my body go into famine mode.
I’m measuring two metrics, my weight and the total inches of my waist , hips, biceps, and thighs. Between the two, I should have an accurate assessment of my progress.
Weight: I have lost 29 pounds since January 2nd! That’s 4 pounds since last week. 13 more to meet my goal for February.
Total Inches: I have lost 15 inches in the same time frame, down 1 since last week.
Best Posts
Thinkgeek has a new high-protein, low-carb snack. Did you know that toasted ants taste like bacon? I’m far more tempted than I should be.
On the off chance that somebody has missed the memo over the years, tax protesting–the art of ignoring your taxes because you don’t like them–will not end well for you.
I’ve been fighting an urge to get a Kindle. Over the last few weeks, the itch has been getting harder to ignore. Money Crashers has a list of resources for free ebooks, making the itch that much worse.
That’s two posts on spending money. Here’s one to balance that with making money. Do you know the best time to post an eBay auction?
LRN Timewarp
This is where I review the posts I wrote a year ago. Did you miss them then?
Have you ever participated in a financial binge & purge? Budgeting and planning can help you avoid the purge, but you’ll have to forgo most of the binges.
Everybody gets caught by life’s ups and downs occasionally. When that happens, how can you fix the damage to your budget and finances?
Finally, I explained my plan for shopping quickly.
Carnivals I’ve Rocked and Guest Posts I’ve Rolled
Brown Bagging Your Way to Savings was included in the Festival of Frugality.
Debt Burnout was included in the Carnival of Personal Finance.
Thank you! If I missed anyone, please let me know.
Get More Out of Live Real, Now
There are so many ways you can read and interact with this site.
You can subscribe by RSS and get the posts in your favorite news reader. I prefer Google Reader.
You can subscribe by email and get, not only the posts delivered to your inbox, but occasional giveaways and tidbits not available elsewhere.
You can ‘Like’ LRN on Facebook. Facebook gets more use than Google. It can’t hurt to see what you want where you want.
You can follow LRN on Twitter. This comes with some nearly-instant interaction.
You can send me an email, telling me what you liked, what you didn’t like, or what you’d like to see more(or less) of. I promise to reply to any email that isn’t purely spam.
Have a great week!
Choosing the Best Term Life Insurance
This is a guest post.
Term life insurance is arguably the simplest form of life insurance offered by companies today. It is a dramatically different policy than universal or whole life plans. The latter tend to charge policyholders much higher premiums over the lifetime of their policies. However, whole life plans remain in effect for the lifetime of the insured, until death occurs or the policy is cancelled. On the other hand, term life insurance policies last for a fixed length of time, and the periods usually range from five, 10, 15, 20, or 30 years. With a term plan, the premiums you will pay are much lower, and if you pass away during the term of your policy, your beneficiaries will receive a full death benefit from your plan.
Types
Term life insurance generally falls into one of five different categories. Level, decreasing, renewable, return of premium, and convertible are the five kinds of term life insurance policies that companies typically offer their customers. The best method for selecting term life insurance is to consider your amount available to spend along with your age in order to decide which variety is the best fit for you and your family.
If you choose level term insurance, you will get a predetermined dollar amount of coverage for a set length of time. You will enjoy low overhead and you will have peace of mind knowing that your premiums will never fluctuate with the vicissitudes of the market. The predictability of a level term plan is perhaps the greatest feature of this type. Another type of term life insurance is decreasing term life insurance. It is strikingly similar to a level plan, and the only real variation is the amount of money your beneficiaries will receive if you die. With a decreasing term plan, the amount of your death benefit decreases over time. A good reason for choosing decreasing term life insurance is having small children. You know that you need the money more now while they are young, so paying less for life insurance in the short term is a good idea.
A convertible term plan is a hybrid. It lets a policyholder change their existing term life policy into a whole life plan without facing hefty penalties for doing so. Another option, a return of premium term life insurance plan, is very similar to level term plans. The major dividing factor between the two is that a return of premium plan actually gives back all the money paid in premiums to the beneficiaries if the insured dies during the term of the policy. It’s best to pick this plan if you want coverage for your family but you death is highly unlikely to occur during the term of your policy.
How to Qualify?
The uniting thread between most term life plans is that you are required to fill out a formal application first, and then you must pass a physical exam so that you may qualify for life insurance coverage. Additionally, most life insurance plans force you to repeat the exam each time you choose to renew your policy. However, if you choose a type of term life insurance called renewable term life insurance, you are allowed to bypass this stipulation entirely, so you can score some massive savings on premiums you will pay in the future. It’s best to choose this type of term life insurance if you are already older, or if you have health conditions that you expect to get dramatically worse during the term of your plan.
During the medical exam, your physician will take a full and extensive medical history from you. This is so that the insurance company can get a complete and accurate picture of your health in order to assign you the right amount of premium for your plan. Next, the insurance company will consider your motor vehicle record. This is so the insurance company can get a feel for whether you pose a big enough risk on the road to have a high likelihood of an accident that may cause your death and end your policy.
Then, your doctor may ask you other health and lifestyle questions if the life insurance company requires him or her to do so. You will need Attending Physician Statements (APS) that certify your answers and the results of your medical tests were true and accurate to the best of your knowledge. You will also need Medical Information Bureau (MIB) reports for your application as well as corporate documents if you are applying for business coverage. After you have submitted all of these materials, your insurance company should be able to render a decision about whether they will award you a term life insurance policy, as well as how much your annual premiums will cost you.
Cut Your Business Costs with Eco-Friendly Energy
This is a guest post.
Improving your carbon footprint can fall low on the list of professional priorities for many business owners. Yet, as we all become increasingly aware of the implications of ecological practices, opting to go green is an appropriate business decision.
As suppliers and business to business contractors tailor their products in favour of conservational customs, it is likely that adopting eco-friendly operations within your company will benefit both your books as well as the environment.
By making small, uncomplicated steps, government research proposes that, together, UK businesses could save in the region of £23 billion per annum. This proposed figure suggests that snubbing sustainable efforts is at an economic cost to owners individually, in addition to any ecological expense.
As the importance of your carbon footprint is established, deciding which areas within your company can be conveniently ecologically enhanced is a simple way to get started.
Speak With Your Energy Provider
Many energy providers now offer guidance to their customers surrounding any eco-friendly improvements that could be made.
Business electricity from British Gas comes complete with free energy efficiency advice to help ‘cut down your energy consumption and reduce your electricity bill’. The advantages of this initial consultation are augmented by the ongoing provisions incorporated in all business electricity from British Gas packages.
Select a supplier who is willing to help you and your business reduce the impact of your Climate Change Levy (CCL) and is eager to invest in renewable energy resources.
Say ‘Goodbye’ to Guesstimates
According to research completed by British Gas in 2011 ‘companies typically spend as much as 46 per cent of their energy usage outside of business hours’.
Although it is relatively easy to predict the periods when your business’ energy usage is at its greatest, monitoring your actual consumption may highlight any unexpected wastage.
A facility such as Business Energy Insight™ – available with business electricity from British Gas – does exactly what it says on the tin, giving consumers an awareness of their confirmed energy consumption.
Combined with accurate meter readings from Smart Metering or similar, energy insights eliminate any estimation and uncertainty. Through this perceptiveness, business consumers are able to monitor, measure and model their energy utilisation, saving money and resources.
Don’t Go It Alone
Being unsure of how to go green is one of the reasons many businesses choose to linger with standard systems. As well as expert assistance from energy advisory services, schemes are in place which can structure your steps into the world of energy efficiency.
The IEMA Acorn Scheme presents a progressive profile of six stages for business owners to accomplish. These stages ensure that legal requirements are covered and can be completed over a phased period to fit with other business demands.
On completion of the scheme, an IEMA Acorn Certificate is attained to confirm your businesses compliance with British Standard (BS) 8555. Your details are also entered onto the IEMA Acorn Register.
Organically Positive PR
Every organisation needs their Unique Selling Points. Though your services, products or facilities may speak for themselves, going green is the current way to enrich your business.
Clients and customers want to buy from those they trust and often those who follow an ethical ethos. Choosing to ‘go green’ and consistently demonstrating and delivering ecological practises will verify the concerned culture of your company.
While investing your time into employing eco-friendly systems may not reap instant rewards, the positive connotations surrounding conservation will always ensure that you are ahead of the game when in competition with a company that doesn’t deliver on these principles.
Whether you choose to be officially certified via IEMA Acorn or you simply state your environmental policies on your website and company literature, being ecologically aware can cause an upturn in capital as well as cutting resource costs.
Taking Things Further
When you are hoping to tackle more than the basics and want to do more to aid our environment, there is a myriad of informational services willing to help.
Making this move doesn’t have to cost the earth, business grants are available to help you render these affirmative changes. Check online at www.grantsgreenmachine.com for any that may be applicable for your industry.
Locally, councils may be able to offer either erudition or funds specifically appropriate to your project within your region.
Conservation doesn’t have to be costly; check your books and you may find that going green could profit both your environment and your enterprise.
