- @ScottATaylor Thanks for following me. in reply to ScottATaylor #
- RT @ChristianPF: 5 Tips For Dealing With Your Medical Debt http://su.pr/2cxS1e #
- Dining Out vs Cooking In: http://su.pr/3JsGoG #
- RT: @BudgetsAreSexy: Be Proud of Your Emergency Fund! http://tinyurl.com/yhjo88l ($1,000 is better than $0.00) #
- [Read more…] about Twitter Weekly Updates for 2009-12-12
Make Extra Money, Part 6: Setting Up a Site
In this installment of the Make Extra Money series, I’m going to show you how to set up a WordPress site. I’m going to show you exactly what settings, plugins, and themes I use. I’m not going to get into writing posts today. That will be next time.
I use WordPress because it makes it easy to develop good-looking sites quickly. You don’t have to know html or any programming. I will be walking through the exact process using Hostgator, but most hosting plans use CPanel, so the instructions will be close. If not, just follow WordPress’s 5 minute installation guide.
Installing WordPress
Assuming you can follow along with me, log in to your hosting account and find the section of your control panel labeled “Software/Service”. Click “Fantastico De Luxe”.
On the Fantastico screen, click WordPress, then “New Installation”.
On the next screen, select your domain name, then enter all of the details: admin username, password, site name, and site description. If you’ll remember, I bought the domain http://www.masterweddingplanning.net. I chose the site name of “Master Wedding Planning” and a description of “Everything You Need to Know to Plan Your Wedding”.
Click “install”, then “finish installation”. The final screen will contain a link to the admin page, in this case, masterweddingplanning.net/wp-admin. Go there and log in.
Configuring WordPress
After you log in, if there is a message at the top of the screen telling you to update, do so. Keeping your site updated is the best way to avoid getting hacked. Click “Please update now” then “Update automatically”. Don’t worry about backing up, yet. We haven’t done anything worth saving.
Next, click “Settings” on the left. Under General Settings, put the www in the WordPress and site URLs. Click save, then log back in.
Click Posts, then Categories. Under “Add New Category”, create one called “Misc” and click save.
Click Appearance. This brings you to the themes page. Click “Install Themes” and search for one you like. I normally use Headway, but before I bought that, I used SimpleX almost exclusively. Your goal is to have a simple theme that’s easy to maintain and easy to read. Bells and whistles are a distraction.
Click “Install”, “Install now”, and “Activate”. You now have a very basic WordPress site.
Plugins
A plugin is an independent piece of software to make independent bits of WordPress magic happen. To install the perfect set of plugins, click Plugins on the left. Delete “Hello Dolly”, then click “Add new”.
In the search box, enter “plugin central” and click “Search plugins”. Plugin Central should be the first plugin in the list, so click “install”, then “ok”, then “activate plugin”. Congratulations, you’ve just installed your first plugin.
Now, on the left, you’ll see “Plugin Central” under Plugins. Click it. In the Easy Plugin Installation box, copy and paste the following:
All in One SEO Pack Contact Form 7 WordPress Database Backup SEO SearchTerms Tagging 2 WP Super Cache Conditional CAPTCHA for WordPress date exclusion seo WP Policies Pretty Link Lite google xml sitemaps Jetpack by WordPress.com
Click “install”.
On the left, click “Installed Plugins”. On the next screen, click the box next to “Plugins”, then select “Activate” from the dropdown and click apply.
Still under Plugins, click “Akismet Configuration”. Enter your API key and hit “update options”. You probably don’t have one, so click “get your key”.
Tools
The only tool I worry about is the backup. It’s super-easy to set up. Click “Tools”, then “Backup”. 
Scroll down to “Schedule Backups”, select weekly, make sure it’s set to a good email address and click “Schedule Backup”. I only save weekly because we won’t be adding daily content. Weekly is safe enough, without filling up your email inbox.
Settings
There are a lot of settings we’re going to set. This is going to make the site more usable and help the search engines find your site. We’re going to go right down the list. If you see a section that I don’t mention, it’s because the defaults are good enough.
Writing
Set the Default Post Category to “Misc”.
Visit this page and copy the entire list into “Update Service” box. This will make the site ping a few dozen services every time you publish a post. It’s a fast way to get each post indexed by Google.
Click “Save Changes”.
Discussion
Uncheck everything under “Email me whenever…” and hit save. This lets people submit comments, without actually posting the comments or emailing me when they do so. Every once in a while, I go manually approve the comments, but I don’t make it a priority.
Permalinks
Select “Custom structure” and enter this: /%postname%/
Click save.
All in One SEO
Set the status to “Enabled”, then fill out the site title and description. Keep the description to about 160 characters. This is what builds the blurb that shows up by the link when you site shows up in Google’s results.
Check the boxes for “Use categories for META keywords” and “Use noindex for tag archives”.
Click “Update Options”.
Date Exlusion SEO
Check the boxes to remove each of the dates and set the alt text to “purpose” or something. This will suppress the date so your posts won’t look obsolete.
SEO Search Terms 2
This plugin reinforces the searches that bring people to your site. It’s kind of neat. Skip the registration, accept the defaults and hit save.
WP Policies
Scroll to the bottom and click import. We’ll come back to this.
WP Super Cache
Select “Caching On” and hit save.
JetPack
Across the top of the screen should be a giant banner telling you to connect to WordPress.com and set up Jetpack. You’ll need an account on WordPress.com, so go there and set one up. After authorizing the site, you’ll be brought back to the Jetpack configuration screen. Click “Configure” under “WordPress.com Stats”. Take the defaults and hit save.
Contact
On the contact configuration page, copy the code in the top section. You’ll need this in a moment.
Pages
Now, we going to create a couple of static pages. On the left, click “Pages”, then “Add new”.
Name the first page “Contact” and put the contact form code in the body of the page. Hit publish.
Menus
Under Appearance, click “Menu”. Enter a menu name and hit save.
Then, under “Pages”, click the box next to “Contact”, “Disclaimer”, and any other policies you’d like to display. Hit save.
Widgets
Also under Appearance, click “Widgets”. This is where you’ll select what will display in the sidebar. All you have to do is drag the boxes you want from the middle of the page to the widget bar on the right. I recommend Text, Search, Recent Posts, Popular Search Terms and Tag Cloud. In the text box, just put some placeholder text in it, like “Product will go here”. We’ll address this next time.
Posts
We’re not going to worry about getting posts in place, yet. That will be the next installment. However, the steps in the next installment could take 2 weeks to implement, and we want Google to start paying attention now. To make that happen, we need to get a little bit of content in place. This won’t be permanent content. It’s only there so Google has something to see when it comes crawling.
To get this temporary, yet legal content, I use eZineArticles. Just go search for something in your niche that doesn’t look too spammy.
Then, click “Posts”, then delete the “Hello World” post. Click “Add new”. Copy the eZine article, being sure to include the author box at the bottom, and hit publish.
To see your changes, you may have to go to Settings, then WP Cache and delete the cache so your site will refresh.
Congratulations! You now have a niche blog with content. It’s not ready to make you any money, yet, but it is ready for Google to start paying attention. In the next installment, I’ll show you how I get real unique content and set it up so Google keeps coming back to show me the love.
Make Extra Money, Part 6.5: Why I Do It The Way I Do It
This is a follow-up to part 6 of the niche site walkthrough, Setting Up a Niche Site. If you haven’t read that post, this one won’t mean much. Go ahead. Read it. I’ll wait.
Several people have asked me to explain why I use the plugins and settings I use. In this installment of the Make Extra Money series, I’m going to explain every choice I recommended last time.
WordPress
WordPress is a site development dream. With the right themes and plugins, you can literally make a WordPress site look, feel, and behave in any way you wish. Even without digging too deep into plugins and premium themes like Headway, you can put together a niche site blog in very little time and know that it’s happening on a robust platform that is actively being improved.
Configuring WordPress
Updates
Keeping your site updated is the single most important thing you can do to avoid getting hacked. Since I haven’t yet figured out how to make hacking a terminal disease, I do the best I can to avoid letting them cause problems. Keeping your site updated is the condom of WordPress.
WWW
This is entirely a personal preference, but, after 20 years of reinforcing habits, most people type “www” by default. WordPress will automatically forward visitors correctly, so this isn’t actually a necessity.
The “Misc” Category
I don’t spend much time worrying about categories when I post, and sometimes I experiment with using external software to post from pools of articles, so I set up a default category. “Misc” is much nicer to see than “Uncategorized”, even if they mean the same thing.
Theme Selection
I like SimpleX because it is uncluttered and easy to navigate. It’s hardly the most powerful theme out there, but it doesn’t pretend to be. If I want more, I use Headway.
Plugins
Plugin Central
Plugin Central is just a plugin installer that lets you install and activate many plugins at once. Even knowing exactly what plugins you want, this easily saves half an hour of setup time.
All in One SEO Pack
SEO is important. In fact, it’s what I base my niche site traffic on. All in One SEO makes it easy to manage the SEO titles that search engines see and the meta descriptions that search engine’s display to visitors when they see your site after a search. Some themes do this themselves, but I still use this plugin.
Meta keywords are all but useless, but not entirely. Google and Bing don’t care, but some networking and sharing sites do.
I “noindex” the tag archives because I don’t want the search engines finding each page twice. Identical pages with different addresses will register as two pages with Google. How does it know which one I consider most important? It doesn’t, so I don’t give it the option of indexing my tag archives.
Contact Form 7
This is just a free and easy contact form. I haven’t found anything better for the price.
WordPress Database Backup
Backups are important. Always back up your data. Do you want to spend 3 weeks building a site, just to have your server crash, killing everything? 5 minutes now will save hours or days of headache later.
SEO SearchTerms Tagging 2
When someone comes to your site from a search engine, this plugin takes the term they searched for and appends it in a list at the end of the post the visitor found. This reinforces your site as a good result for that search term. It also provides a handy list of the most popular search terms people use to find your site.
Conditional CAPTCHA for WordPress
I hate spam. If Akismet finds a spam comment being posted, this plugin will give the user a change to enter a CAPTCHA code to post the comment. Even if I turn off comments on a site, I keep this installed in case I ever change my mind. Real comments are good for SEO, so I occasionally test allowing the comments. I won’t waste the time moderating comments on a niche site, so this is a good compromise.
Date Exclusion SEO
If someone comes to a site and sees the last post was two years ago, they’ll leave. I don’t want a post to look like it’s outdated, so I suppress the dates.
Pretty Link Lite
This plugin lets me mask a link and set it to nofollow. Nofollow tells the search engines to discount the value of the link, which removes a spam-site indicator from their algorithms. Masking the link turns a messy affiliate link into a link that looks internal, making it easier for a visitor to click and allowing you to see how often a link is clicked.
Google XML Sitemaps
Making it easy for Google to find your entire site is a good thing. This plugin helps with that.
WP Policies
This plugin provides a long list of site policies, formatted for a WordPress page. The most important one is the disclaimer announcing the fact that your are making money on your site.
WP Super Cache
Super Cache creates a pre-generated copy of your page so the site doesn’t have to hit the database to rebuild it dynamically every time someone visits. It’s all about speed, which affects your search rank.
JetPack
I like using the WordPress.com stats instead of Google Analytics for most of my niche site. I don’t see a need to announce to Google that these 12 sites are owned by me, so I don’t. WordPress.com included their stats plugin in JetPack, then discontinued the standalone plugin, so I use JetPack.
Backup
If I subscribe to my own feed, I get every post in Google Reader. That means I don’t need to make a daily backup of any of my sites. For the amount of changes I make to my niche sites, weekly might still be overkill, but that’s what I do. I get the backups by email so I have a copy somewhere other than the host. I don’t believe in letting anyone control my money but me.
Settings
Discussion
Most comments to niche sites are spam comments, so I hide them without actually turning them off. Sometimes I test letting the comments through, because some niches might have great people that want to post good comments. I haven’t had a lot of luck with that, on my niche sites.
Permalinks
The default permalink structure is absolutely not recommended for search engine purposes. It’s also harder for someone to mention. I don’t put dates in the link for the same reason I hide dates in the posts: I don’t want anything to look outdated.
Menus
I keep the navigation menu simple. It has three purposes:
- Link to the page that’s designed to make money.
- Link to the pages that show Google and readers it is an active site.
- Link to the disclaimer that keeps my butt away from federal fines.
Anything else is wasted space.
Widgets
On my niche sites, I use widgets to help with navigation and to point people to the pages that will make the most money. I haven’t addressed how I do the second part yet, because I haven’t created those pages yet.
Posts
Right now, http://www.masterweddingplanning.net/ has exactly one post, and it’s a duplicated post from eZineArticles. It has served its purpose. This site is fully indexed by Google.
When I get the rest of the content written, I’ll delete that post.
There you have it, the reasons behind every choice I make during site creation. Did I miss anything? Do you have any other questions?
Phone Insurance
Thursday, at parent/teacher conferences, I sat on my phone and broke the screen.
Not just the glass, but the LCD.
Not a problem. I pay for Sprint’s repair plan.
Little did I know that Sprint–in their infinite #$!$%#$%–considers a phone unrepairable if there is more than one crack on the screen. That effectively means that any broken screen is a total loss.
It’s good to know my $4/month has been wasted.
Other than a phone I had stolen last year, I still own every phone I’ve ever owned. None have had water damage or anything catastrophic happen to them, so I didn’t get the replacement side of Sprint’s insurance plan.
To summarize:
- I broke my phone in a way that Sprint won’t fix, even though I pay for the fixit plan.
- My phone costs $600 when you aren’t signing a new contract.
- My phone has the most expensive LCD to replace at the moment.
The Total Equipment Protection program costs $11 per month. Given my history, that’s a waste of $11, though it would actually be a waste of $7, since I have been happy to pay $4 for the repair plan.
$7 per month since I got my first smartphone in about 2008, means I’ve saved $420 in insurance fees I haven’t used.
Today, I paid $298 to replace the LCD on my phone. That includes overnighting the part to the shop since it’s not stocked and I’m leaving town tomorrow.
An insurance claim from Sprint comes with a $150 deductible.
All told, I’m $270 to the good.
Would I get the insurance if I were signing papers today?
Probably not. A $7 monthly bill doesn’t hurt, while a $300 surprise does, but that’s why I have a repair fund.
Do you have insurance on your phone? Have you used it?
New Debt
For the first time in 2 years(almost to the day), I am acquiring new debt that I can’t afford to pay off immediately. On a credit card.
Last Thursday, my son entered vision therapy. He has what is commonly known as a “lazy eye”, but is more properly called a “wandering eye”. His eyes don’t always lock on to whatever he is looking at. Instead, one of his eyes will (occasionally, but not always) drift to the side and shut off. His brain doesn’t interpret the signals from that eye.
We had two sessions of tests to diagnose the specific problems: $350.
We will have 28 weekly sessions of therapy @ $140 per session: $3920
There is an equipment fee: $85
That’s a total of $4355 over the next 7 months.
Insurance covers some of it, but the therapist is out-of-network, so it’s “pay first, get reimbursed later from the insurance company”. If we pay up front, we get 1 session free, bringing the price to $4215, minus insurance.
I have a health savings account that I have been trying to max out to cover this, to make my payments all pre-tax. I haven’t been able to get enough in there, yet. In fact, since I don’t have my kids on my insurance, my maximum HSA contribution is $3050.
Since finding out that vision therapy was going to be necessary, I have managed to save $1000 in cash, and about $1500 in my HSA. That’s $2500 of a $4215 bill, leaving $1715 that I still need to be able to cover.
Here is my plan:
We’re charging the entire $4215 at 11.9% interest on a card with a 2% travel rewards program. This will give me $84.30 worth of travel rewards good for reimbursing any travel expenses.
I will immediately pay off $1000 from cash savings.
I will also immediately file for an insurance reimbursement, which will cover 80% – $500, or $2972 minus a bit. Our insurance got a waiver on the pseudo-wonderful healthcare fraud act on the grounds that the plan sucks so bad that it would cost too much to comply with the law. No joke. I’m expecting about a $2500 reimbursement, and I have no idea how long that takes.
In 6 weeks, when I have maxed out my HSA contributions for the year, I will file for an HSA reimbursement for about $2500, leaving about $500 to cover some medical costs for the rest of the year. Vision therapy doesn’t count against my deductible, since my kids are on my wife’s insurance plan.
Starting in June, my debt snowball will no longer be going to max out my HSA and will instead go straight to this card, to finish paying it off as quickly as possible. That’s $750 per month.
Any money from any side work will also go towards this bill, but I don’t budget for that, because it isn’t reliable money.
The projected results:
$3215 on the credit card for 6 weeks @ 11.9% = $50 in interest payments.
After the HSA reimbursement, there will be $715 left to pay, which will be paid off in June for another $10 in interest.
When we get the insurance reimbursement, we’ll replenish the medical bill account, to start getting ready for the kid’s braces next year. We’ll drop $1500 into that account and use the remaining $1000 as a debt snowball payment.
We’ll end up paying $60 in interest to save $140 in therapy costs, so it’s good math, but I hate the idea of racking up another credit card bill. I could drop the interest costs a bit by raiding my emergency fund, but that still wouldn’t cover it all, and it would leave me with very little left for an actual emergency. I could raid the emergency fund for half of its value($700), and reduce the initial interest paid to $25 and the total interest paid to about $40, then use the $1000 leftover from the insurance reimbursement to replace my emergency fund.
John Kerry’s Wife Hospitalized: Can You Afford Health Insurance?
Even as a growing number of analysts are questioning the details of Obamacare, the sudden hospitalization of Teresa Heinz Kerry, the wife of former senator and current U.S. Secretary of State John Kerry, provides additional fodder to the ongoing healthcare debate.
Heinz, who is 74 years old, is the heir to the Heinz ketchup fortune. She is the widow of former Senator John Heinz, who was killed in 1991 in an aviation accident. Her marriage to Kerry in 1995 occurred when he was the senator from Massachusetts. Heinz was hospitalized on Sunday and is reported to be in critical condition after being flown to Massachusetts General Hospital in Boston.
Heinz was treated for breast cancer in December 2009 and went through two operations for lumpectomies. It is not known what specific health issues resulted in the current hospitalization. However, sources indicated that there was concern over the return of the cancer.
Regardless of the source of the current illness, it is taken for granted that Heinz will receive the very best of medical care, with cost being of no concern to treatments pursued. In the earlier process of treating her cancer, numerous doctors at the nation’s finest medical facilities were consulted. The issue of Heinz not having to worry about the costs of her care is the central theme of many who criticize our nation’s health care system.
For the millions of Americans who live daily without health insurance or any form of coverage, there is a constant concern over how they would deal with a medical emergency. These individuals know that they are one accident or serious illness away from devastating financial hardship. In fact, the single biggest reason for bankruptcy in the U.S. today is medical bills. According to the latest studies, the average hospital stay billed out at $15, 700, with an average daily cost of nearly $4,000.
These costs are onerous because so many people today find health insurance increasingly unaffordable. While the political debate over the current healthcare reform continues, there is one simple fact. That reality is that the annual cost of private health insurance, already out of the reach of many, has risen by as much as 50 percent in the last two years. Many plans for a family of four are now over $15,000 and it is predicted that a bronze plan under the implemented Obamacare will exceed $20,000 for that same family.
All of this brings us back to the hospitalization of Heinz. The reality we live in today means that many people diagnosed with cancer or other similar diseases have little hope of receiving the treatment or care that the wealthy can afford. Even with quality health care insurance, the co-pays and other costs create burdens that many cannot carry.
There are no simple or ready solutions to this situation. The morality of one patient dying because chemotherapy is too expensive while one with a large bank account survives is an issue that will see intensified debate in the coming months and years. Regardless of what caused the current hospitalization, Heinz is one of the lucky ones who will have superb medical care without financial considerations.
