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Have you ever walked into a store only to be instantly surrounded by salespeople trying to sell you whatever their corporate office has decided is the most important thing for them to sell this week?

I remember walking into a big blue electronics store to buy a TV. The beautiful corner-unit entertainment center that perfectly matches my living room will fit-at most-a 32″ screen. Unfortunately, any questions I asked were answered with an attempted upsell to a big screen. I don’t want a fancy TV. I don’t have room for it. It doesn’t fit my needs.

Why do the salespeople persist in strong-arming me into something I can’t use?

Later, I’ll be visiting a couple of potential customers. I know from talking to them that they are expecting a hard sell and a push to sign a contract today.

I don’t do that. I can’t do that.

My goal for these meetings is to find out what these people want, and-more important-what they need. How can I know what they need before I have a chance to sit down and ask them? Even bringing a proposal to the meeting would show that I cared less about them than I do about their checkbooks.

Here’s my checklist of items to bring:

• Notebook
• Pen
• Spare pen
• Business card
• My winning personality

That’s it.

I can accomplish more with “How can I help you succeed?” than I can with “You really need to buy this from me, today.”

If the high-pressure sales-weasels at the big blue electronics store had been taught that lesson, I may have gone home with a high-end (though smaller) TV, rather than going home to buy online.

Have you ever had a sales-weasel try to convince you that you want something you don’t need or need something you don’t want?