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I’m a code monkey by trade. Software development pays my mortgage.
I’m also-and separately-a small business owner and have been for years. I’ve actually got several side-hustles going, but only one of them is formal, organized, and incorporated as an LLC. A few years ago, a friend and I decided to go into business together, got certified by the state and start making some extra money.
I have recently discovered that two of the government agencies related to our business have been referring students to us. When our customers call the certifying organization, they are-at least some of the time-recommending us over nearly 200 of our competitors. You can’t buy that kind of marketing. At least, I hope you can’t.
How did that happen? How did two faceless bureaucracies decide that we were the company to recommend?
People talk. Over the last few years, we have worked to make sure people want to say nice things about us. What did we do?
1. We never lie. Our business is training. If one of our students asks a question I can’t answer, I admit it and promise to find the answer. Then, after class, I find the answer and email it to everyone.
2. We are reliable. If we schedule a class and just one person shows up, we hold the class. We have had classes with two instructors and one student. Our hourly rate sucked those days, but the students loved the attention and sent us business afterward. I’d never cancel if even one person is planning to be there.
3. We give it away. We give a lot away. If our customers have questions before or after class, we answer them. I spend time on related forums answering questions. Veterans take our class at cost. I try to give away at least as much value as I get paid for.
Now, this sounds like a sales page, but it’s not. I’m not mentioning the name of my company or even the industry, just so nobody thinks I’m trying to drum up business.
We have dropped a crazy amount of time and effort into building our reputation. With a firm foundation of knowledge and the 3 items I mentioned above, a good reputation is easy to build. A bad reputation is even easier. It’s been said that a happy customer will tell 1 person about his experience, while an unhappy customer will tell 100. Repairing the damage from the unhappy customer is much more expensive than just doing it right the first time.
Building a good reputation is absolutely critical for a successful business. Be ethical, honest, and helpful. Always be there when you say you will be, and try to give away as much as possible without actually hurting yourself. People will talk, so don’t give them a chance to say bad things without being liars themselves.
Reputation isn’t everything. You also need knowledge, marketing, and a product. Without a good reputation, however, the rest doesn’t matter.
We’re busy cleaning for our party next weekend, followed by spending an evening lying in a coffin in my yard, scaring the crap out of kids and giving them candy.
The best posts of the week:
Right now, I am actively pursuing 4 separate side hustles, 3 of which are generating actual cash. It’s about $500 a month at the moment, but each of them are growing. My goal is to hit $1500 a month by spring and have full replacement income within 2 years. Everybody should have some kind of side income, just as a safety net.
One of my side hustles involves training in a niche with 200 companies competing for about 10,000 one-day students each year. I could try to compete on price, but that’s an arms race to bargain-basement pricing. Instead, we compete on value, and as such, we’re on track to bring in several multiples of our share of students this year, with growth projected to go well beyond that next year.
Knowing how much more I enjoy my side projects over my straight job, I want to encourage my kids to develop their own lines of income that will allow them to live the lives they want to live, without being a leech on society.
If they can start to get some of their own income, they can learn the value of the things they own, instead of assuming that everything is free. I will not spoil my kids.
Finally, a list of the carnivals I’ve participated in:
Actions Have Consequences has been included in the Festival of Frugality.
If I missed anyone, please let me know. Thanks for including me!
Have you ever driven off the road at 100 miles per hour into a grove of trees at midnight, only to have 2 cops and your father spend 2 hours looking for your car with high-powered spotlights? Let me tell you-from experience-that a free two will, in fact, make that night a little bit better.
Enter AAA.
At its most basic level, AAA is just a roadside assistance service. If your car breaks down, you lock your keys in, or run out of gas, you call AAA from the side of the road and they send a hero at any time of day or night. I’ve used the service to get a car pulled out of an impound lot and out of a ditch. They’ve helped move broken-down cars from my driveway to the mechanic.
We pay $85 per year for the basic service, which includes 5 miles of towing, up to 4 timers a year; lockout service; gas delivery; “stuck in a ditch” service; free maps, trip planning and trip interruption protection. Higher membership levels boost those services and include things like free passport photos, complimentary car rental when you use the tow service, concierge service and more.
I’ve been a member since I got my driver’s license at 16, and over the years, just the roadside assistance has paid for my lifetime of membership several times over.
But-as the man said-wait, there’s more!
They certify mechanics. Not for skill, but reputation. It’s harder to get screwed by a AAA mechanic.
Then there are the discounts.
Most chain hotels, some oil-change shops, and a lot of car-rental services have AAA discounts. Combined with the trip planning, the discounts can easily pay for themselves, if you travel even once a year.
There are also discounts at a ton of restaurants and attractions, sometimes adding up to savings of $50 or more. I don’t think I’ve ever had a year where AAA didn’t pay for itself, and I don’t even use the services efficiently.
For example:
- 10% off Target.com
- Discounts on Magellen GPS units
- Theater(stage and screen) discounts
- Discounts on minor league baseball and college football tickets
- Prescription savings plan
- $3 of at our local for-profit aquarium
- 10-30% discounts from Dell
- 5% off at UPS
- 20% off at Sirius Satellite Radio
- 10% off PODS(hoarders take notice!)
- 10% at Amtrak
- Up to $200 off at DirecTV
- A crapload more
I know I sound like a salespitch, but they didn’t pay for this post. I’m just a happy customer.
Do you use a roadside assistance or a discount-from-a-million-places membership?
A spare room in your home is an opportunity to boost your income. Imagine how much extra cash you could make by offering that space to a rent-paying tenant. You can start getting things ready by creating the necessary space right now. Our guest blogger, Big Yellow Self Storage, shows you how in these five simple steps.
1. What needs to go? Take a good look around your spare room (and the rest of your home, while you’re at it). Decide what you’re happy to part company with and what you want to find a storage solution for.
2. Sell, donate or trash. For anything with a monetary value, get selling. Try online auctions, your local classified ads, boot sales(ed. That’s a flea market or swap meet for those in the U.S.) – anything that offers a cheap and quick way to raise cash. Alternatively, give your unwanted but perfectly serviceable items to charity. As a last resort, put them out with the trash or take them to a recycling centre.
3. Decide what sort of storage solution you need. For those items that you’re not getting rid of, you’ll need some form of storage facility. And, depending on what those items are, this could be a garden shed, a loft, a garage or a unit at a secure, temperature-controlled storage site.
4. Prepare your items to go into storage. Flat pack self assembly furniture and keep the fixings close by in a small bag. Coat wood and metal with varnish and rust protector respectively. Keep mattresses in bags available at DIY stores. (Change the bag every year). Use a wardrobe to store clothes, shoes, bags and bed linen – its small footprint will give you loads of hanging, stacking and shelving space. Be aware that books can get really heavy. Use lots of small boxes instead of fewer large ones and list their contents on the visible sides.
5. Get ready to welcome your lodger! All that remains now is to prepare and advertise your spare room – and start earning money!
For further information about storing just about anything and to find out more about storage options, visit Big Yellow for Self Storage.
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