Real Estate Customer Life Cycle

Recently, my wife and I have been searching for new tenants for our rental property.   That’s an irritating customer cycle.   We’ve had more no-shows at the showings than we’ve had prospects show up.   Most people who call seem to think that the rent on a 2 bedroom, 1.5 bathroom house with a big yard and a 3 car garage 5 minutes from downtown Minneapolis is going to match their little subsidized Section 8 apartment.

Not going to happen.

So we keep looking.  In the meantime, it’s interesting to look at how a real estate trainer breaks down the life cycle of a customer.

Enjoy!

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