I was recently given an advanced reader copy of Small Message, Big Impact by Terri L. Sjodin. It’s a book on crafting an effective and persuasive elevator speech. An elevator speech is, according the the author, “a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the…
Reviews
Book Review: Social Nation
I recently had an opportunity to read Social Nation: How to harness the power of Social Media to attract customers, motivate employees & grow your business by Barry Libert. Heckuva title. Libert is the the CEO at Mzinga, which is a company that connects other companies–and their customers–using social media to collaborate and communicate. Social…
Book Review: The Art of Non-Conformity
We grew up in a world of expectations: Eat your vegetables, don’t poop on the carpet, do your homework. It continues right up to “Go to college”, “Get married”, “Having a dozen kids”. Are those the expectations you want to use to guide your life? Chris Guillebeau, author of The Art of Non-Conformity (the blog…
Bonding Relationships
Cover via Amazon People can’t be happy in a vacuum. We are social creatures. Even the most anti-social among us needs some human contact. How can you make that contact happen in a meaningful way? How can you connect with other people beyond some superficial meaningless chatter? According to Keith Ferrazzi in his book, Who’s…
